Artificial intelligence is adjusting the landscape of nearly every industry, and SEO is no different. With machine learning, AI technologies can intake massive quantities of data at higher speeds than possible humans, analyze the information, and then use it to automate many marketing tasks. From chatbots to data analysis to content generation, using AI (like GPT-3) in marketing will be one of the Top SEO strategies in 2022 and beyond. Content generators like GrowthBar and Copy AI took off in 2021. Both tools are built up atop of OpenAI’s GPT-3, which is a natural language model that creates human-like written content based on inputs and algorithms—in the form of a blog post, article title, short description, social media caption, or more. Helping to save time and finances, as well as beating writer’s block and delivering fresh ideas, AI-supported content generators are changing the SEO game. These tools will be a huge boom to digital marketers everywhere in the World. Data-driven software tools specializing in content generation and SEO will continue to rise in popularity in 2022.
SEO just comes down to something all businesses should be prioritizing: providing useful, accurate, engaging information to the people that are looking for it. And that’s a tendency that will never go away.